About Us
SuperfoodsNZ has been part of the natural health world for more than a decade, built on trust, knowledge, and a genuine passion for helping people discover products that make a difference.
We purchased the business from Jackie, a naturopath and herbalist with more than 30 years of experience in natural health. While Jackie has now retired from running the business, she still works closely with us, and her knowledge, insight, and expertise remain an important part of what we do.
Taking over SuperfoodsNZ came with a real sense of responsibility. We wanted to honour the trust that had already been built with customers over many years, while bringing a fresh perspective to the business and continuing to raise the standard.
That has meant creating a smaller, more considered range of products — things we genuinely believe in and use ourselves. We spend countless hours researching ingredients, producers, and emerging discoveries from around the world, always searching for products that feel exceptional, effective, and worth sharing.
From conversations with small growers to deep dives into traditional remedies and modern research, we are constantly looking for products that make you stop and think:
Why have I never heard about this before?
At the same time, we believe natural health should feel approachable. Not overwhelming. Not full of jargon or exaggerated promises. We want SuperfoodsNZ to feel like getting a recommendation from a trusted friend — someone curious, knowledgeable, and genuinely invested in finding the good stuff.
Everything we offer has earned its place through careful selection, research, and real belief in its quality.
We’re proud to continue the legacy Jackie created while shaping the next chapter of SuperfoodsNZ in our own way — thoughtful, curious, and always searching for extraordinary things.
More Than Supplements
At Superfoods NZ, wellness goes beyond vitamins and supplements.
We believe health is built through everyday habits — what we nourish
ourselves with, the rituals we create, and the choices we make daily.
That’s why our range includes:
Natural supplements
Supporting energy, immunity, digestion, healthy aging, fitness, recovery, and overall well-being.
Organic herbs and spices
Carefully selected to add flavour, nourishment, and a natural touch to your
meals and smoothies.
Coffee alternatives
Nature has some genuinely delicious alternatives — and we've been on the
hunt for the best of them so you don't have to be.
Herbal teas for every moment
From calming and soothing blends, to wellness teas supporting digestion,
balance, vitality, pregnancy, and relaxation.
Natural sugar alternatives
Helping you reduce sugar without compromising on flavour.
Natural soaps and skincare
Gentle, nourishing products naturally inspired using quality ingredients.
Wellness That Evolves With You
We know wellness looks different for everyone.
For some, it’s maintaining vitality and supporting healthy aging. For others, it’s clean nutrition, fitness, gut health, recovery, energy, or building healthier routines.
Whatever stage of life you’re in, we believe wellness should feel simple, accessible, and sustainable.
That’s why we continue to source thoughtfully, expand our range, and make natural wellbeing easier to enjoy every day.
If you've found a great product, let us know so we can share it with our customers!