{"title":"Life-flo","description":null,"products":[{"product_id":"iodine-plus-liquid-2-fl-oz-59-ml-life-flo","title":"Life-flo Iodine Plus Liquid Unflavoured 59ml | 150mcg Iodine \u0026 Potassium Iodide","description":"\u003cp\u003e\u003cstrong\u003eThe purest form of dual-form liquid iodine — 150 mcg per serving, 100% daily value, with purified water as the only other ingredient. No flavours, no sweeteners, no additives.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIodine is an essential trace mineral the body cannot produce — it must come entirely from diet or supplementation. Its most critical role is in the thyroid gland, where it is an indispensable building block for the synthesis of thyroid hormones T3 and T4, which regulate metabolic rate, energy production, body temperature, heart rate, and brain function. New Zealand soils are notably low in iodine, making supplementation particularly relevant for many New Zealanders. Life-flo uses a \u003cstrong\u003edual-form approach\u003c\/strong\u003e — combining elemental iodine (I₂) with potassium iodide (KI), similar in principle to Lugol’s iodine solution. Potassium iodide provides iodide (I⁻), the primary form transported in the blood and taken up by the thyroid, while elemental iodine supports delivery across other tissues. Both forms meet USP (United States Pharmacopeia) purity standards. The unflavoured format — with purified water as the only other ingredient — is ideal for those who prefer to add iodine drops to any food or drink without affecting taste, or who want to avoid flavourings, sweeteners, and additives entirely. At ~320 servings per 59 ml bottle, it’s over 10 months’ supply at the standard daily dose.\u003c\/p\u003e\n\u003ch5\u003eKey Benefits\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSupports thyroid hormone synthesis — essential building block for T3 and T4\u003c\/li\u003e\n\u003cli\u003eSupports healthy metabolism, energy production, and body temperature regulation\u003c\/li\u003e\n\u003cli\u003eDual-form iodine (elemental iodine + potassium iodide) for comprehensive tissue delivery\u003c\/li\u003e\n\u003cli\u003e150 mcg per 3-drop serving — 100% of the recommended daily value\u003c\/li\u003e\n\u003cli\u003eUSP pharmaceutical-grade purity for both iodine forms\u003c\/li\u003e\n\u003cli\u003eCompletely pure — purified water only, no flavours, sweeteners, colours, or preservatives\u003c\/li\u003e\n\u003cli\u003eVersatile — add to any food or drink without affecting taste\u003c\/li\u003e\n\u003cli\u003e~320 servings per bottle — over 10 months’ supply at standard dose\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eFormula Highlights\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIodine (as elemental iodine, I₂)\u003c\/strong\u003e — supports broad tissue iodine delivery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Iodide (KI)\u003c\/strong\u003e — provides iodide (I⁻), the primary form taken up by the thyroid\u003c\/li\u003e\n\u003cli\u003eBoth forms meet USP purity standards\u003c\/li\u003e\n\u003cli\u003ePurified water only — no flavours, sweeteners, colours, or preservatives\u003c\/li\u003e\n\u003cli\u003eNo animal testing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eSupplement Facts\u003c\/h5\u003e\n\u003cp\u003eServing Size: 3 Drops | Servings Per Container: ~320\u003c\/p\u003e\n\u003ctable border=\"1\" cellpadding=\"4\" cellspacing=\"0\" style=\"border-collapse: collapse; border: 1px solid #A3A3A3; width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background-color: #fafafa;\"\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eAmount Per Serving\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e% Daily Value\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIodine (as iodine and potassium iodide)\u003c\/td\u003e\n\u003ctd\u003e150 mcg\u003c\/td\u003e\n\u003ctd\u003e100%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch5\u003eSuggested Use\u003c\/h5\u003e\n\u003cp\u003eTake 3 drops daily in a glass of water or with meals. The unflavoured formula can be added to any food or drink without affecting taste. Use only as directed.\u003c\/p\u003e\n\u003ch5\u003eOther Ingredients\u003c\/h5\u003e\n\u003cp\u003ePurified water. Nothing else. No flavours, sweeteners, colours, or preservatives. No animal testing.\u003c\/p\u003e\n\u003ch5\u003eAbout Life-flo\u003c\/h5\u003e\n\u003cp\u003eLife-flo is committed to natural living and optimal health through clean, effective formulations. Every product is crafted with high-quality, carefully selected ingredients — free from unnecessary additives and tested to rigorous purity standards. This unflavoured liquid iodine meets USP purity standards for both iodine and potassium iodide — the purest, most versatile format for daily iodine supplementation. Also available in a natural orange flavour with stevia.\u003c\/p\u003e\n\u003ch5\u003eWarnings\u003c\/h5\u003e\n\u003cp\u003eKeep your healthcare practitioner informed when using this product, particularly if you have a thyroid condition, are taking thyroid medication, or are pregnant or breastfeeding — iodine requirements and safe upper limits vary significantly in these situations. Do not exceed the recommended dose without professional guidance. Do not use if safety seal is broken or missing. Keep out of reach of children. Store in a cool, dry place. Colour of liquid may vary slightly.\u003c\/p\u003e","brand":"Life-flo","offers":[{"title":"Default Title","offer_id":42763344445506,"sku":"LFI2FL","price":23.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/4320\/1090\/files\/iodine2fl_8d9a05c2-c101-4858-b2fc-ee7e87f080c4.jpg?v=1790654089"},{"product_id":"iodine-plus-liquid-natural-orange-flavor-2-fl-oz-59-ml-life-flo","title":"Life-flo Iodine Plus Liquid Natural Orange 59ml | 150mcg Iodine \u0026 Potassium Iodide","description":"\u003cp\u003e\u003cstrong\u003eGive your daily thyroid support a simple, great-tasting upgrade with Life-flo Iodine Plus: 150 mcg of iodine in just 3 naturally orange-flavoured drops, with around 320 servings per bottle.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIodine is an essential trace mineral the body cannot produce — it must come entirely from diet or supplementation. Its most critical role is in the thyroid gland, where it is an indispensable building block for the synthesis of thyroid hormones T3 and T4, which regulate metabolic rate, energy production, body temperature, heart rate, and brain function. New Zealand soils are notably low in iodine, making supplementation particularly relevant for many New Zealanders. Life-flo uses a \u003cstrong\u003edual-form approach\u003c\/strong\u003e — combining elemental iodine (I₂) with potassium iodide (KI), similar in principle to Lugol’s iodine solution. Potassium iodide provides iodide (I⁻), the primary form transported in the blood and taken up by the thyroid, while elemental iodine supports delivery across other tissues. Both forms meet USP (United States Pharmacopeia) purity standards. At ~320 servings per 59 ml bottle, it’s exceptional value — over 10 months’ supply at the standard daily dose.\u003c\/p\u003e\n\u003ch5\u003eKey Benefits\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eSupports thyroid hormone synthesis — essential building block for T3 and T4\u003c\/li\u003e\n\u003cli\u003eSupports healthy metabolism, energy production, and body temperature regulation\u003c\/li\u003e\n\u003cli\u003eDual-form iodine (elemental iodine + potassium iodide) for comprehensive tissue delivery\u003c\/li\u003e\n\u003cli\u003e150 mcg per 3-drop serving — 100% of the recommended daily value\u003c\/li\u003e\n\u003cli\u003eUSP pharmaceutical-grade purity for both iodine forms\u003c\/li\u003e\n\u003cli\u003eNatural orange flavour sweetened with stevia — no artificial flavours or sweeteners\u003c\/li\u003e\n\u003cli\u003e~320 servings per bottle — over 10 months’ supply at standard dose\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eFormula Highlights\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIodine (as elemental iodine, I₂)\u003c\/strong\u003e — supports broad tissue iodine delivery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Iodide (KI)\u003c\/strong\u003e — provides iodide (I⁻), the primary form taken up by the thyroid\u003c\/li\u003e\n\u003cli\u003eBoth forms meet USP purity standards\u003c\/li\u003e\n\u003cli\u003eNaturally sweetened with stevia — no sugar, no artificial sweeteners\u003c\/li\u003e\n\u003cli\u003eNo animal testing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eSupplement Facts\u003c\/h5\u003e\n\u003cp\u003eServing Size: 3 Drops | Servings Per Container: ~320\u003c\/p\u003e\n\u003ctable border=\"1\" cellpadding=\"4\" cellspacing=\"0\" style=\"border-collapse: collapse; border: 1px solid #A3A3A3; width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background-color: #fafafa;\"\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eAmount Per Serving\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e% Daily Value\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIodine (as iodine and potassium iodide)\u003c\/td\u003e\n\u003ctd\u003e150 mcg\u003c\/td\u003e\n\u003ctd\u003e100%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch5\u003eSuggested Use\u003c\/h5\u003e\n\u003cp\u003eTake 3 drops daily in a glass of water or with meals. Use only as directed.\u003c\/p\u003e\n\u003ch5\u003eOther Ingredients\u003c\/h5\u003e\n\u003cp\u003ePurified water, glycerin, natural flavour (orange), citric acid, stevia, potassium sorbate. No artificial flavours or sweeteners. No animal testing.\u003c\/p\u003e\n\u003ch5\u003eAbout Life-flo\u003c\/h5\u003e\n\u003cp\u003eLife-flo is committed to natural living and optimal health through clean, effective formulations. Every product is crafted with high-quality, carefully selected ingredients — free from unnecessary additives and tested to rigorous purity standards. This liquid iodine meets USP purity standards for both iodine and potassium iodide, making it a trustworthy daily essential.\u003c\/p\u003e\n\u003ch5\u003eWarnings\u003c\/h5\u003e\n\u003cp\u003eKeep your healthcare practitioner informed when using this product, particularly if you have a thyroid condition, are taking thyroid medication, or are pregnant or breastfeeding — iodine requirements and safe upper limits vary significantly in these situations. Do not exceed the recommended dose without professional guidance. Do not use if safety seal is broken or missing. Keep out of reach of children. Store in a cool, dry place. Colour of liquid may vary slightly.\u003c\/p\u003e","brand":"Life-flo","offers":[{"title":"Default Title","offer_id":42763344478274,"sku":"LFIO2FL","price":23.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/4320\/1090\/files\/IODINE-OJ_b7dc7222-f767-41de-a773-411e83e8d0a2.webp?v=1790654158"},{"product_id":"magnesium-lotion-237-mls-life-flo-health","title":"Magnesium Lotion, 237 mls, Life Flo Health","description":"\u003cp\u003e\u003cstrong\u003eA super-concentrated transdermal magnesium lotion made with pure Zechstein seabed magnesium chloride, rich shea butter, and coconut oil — absorbs cleanly, nourishes skin, and delivers magnesium exactly where you need it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMagnesium is involved in over 300 biochemical reactions — energy production, muscle relaxation, nerve function, sleep, and stress management — and most people are deficient. Transdermal magnesium offers a complementary approach to oral supplementation that many find particularly effective for localised muscle and joint concerns, absorbing through the skin directly into the underlying tissues. Life Flo sources their magnesium chloride brine from the \u003cstrong\u003eZechstein seabed\u003c\/strong\u003e — an ancient underground sea in the Netherlands, sealed for 250 million years and considered one of the purest sources of magnesium chloride on earth. Blended into a luxurious base of shea butter and coconut oil, it absorbs easily without leaving skin greasy or sticky, making it a pleasure to use morning and night. Apply to legs, feet, shoulders, or any area of tension — or massage in before bed for sleep and relaxation support. Cruelty-free, 237 ml.\u003c\/p\u003e\n\u003ch5\u003eKey Benefits\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003ePure Zechstein seabed magnesium chloride — one of the world’s purest magnesium sources\u003c\/li\u003e\n\u003cli\u003eTransdermal delivery — absorbs through the skin for localised and systemic magnesium support\u003c\/li\u003e\n\u003cli\u003eSupports muscle relaxation — helps relieve cramps, tightness, and tension\u003c\/li\u003e\n\u003cli\u003eSupports restful sleep — apply to legs and feet before bed\u003c\/li\u003e\n\u003cli\u003eSupports stress relief and calm\u003c\/li\u003e\n\u003cli\u003eIdeal for massage — targets specific areas of muscle or joint discomfort\u003c\/li\u003e\n\u003cli\u003eRich shea butter and coconut oil — deeply moisturising, non-greasy absorption\u003c\/li\u003e\n\u003cli\u003eNatural vanilla oil — pleasant, subtle fragrance\u003c\/li\u003e\n\u003cli\u003eCruelty-free — not tested on animals\u003c\/li\u003e\n\u003cli\u003e237 ml — generous size for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eFormula Highlights\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnesium Chloride Brine (Zechstein Seabed)\u003c\/strong\u003e — pure, ancient-source transdermal magnesium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter (Butyrospermum parkii)\u003c\/strong\u003e — deeply nourishing and moisturising\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil (Cocos nucifera) \u0026amp; Caprylic\/Capric Triglyceride\u003c\/strong\u003e — lightweight, non-greasy skin absorption\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Vanilla Oil\u003c\/strong\u003e — subtle, pleasant natural fragrance\u003c\/li\u003e\n\u003cli\u003eFree from artificial fragrances and parabens; cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eFacts\u003c\/h5\u003e\n\u003ctable border=\"1\" cellpadding=\"4\" cellspacing=\"0\" style=\"border-collapse: collapse; border: 1px solid #A3A3A3; width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background-color: #fafafa;\"\u003e\n\u003ctd\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eTopical lotion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e237 ml (8 fl oz)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #fafafa;\"\u003e\n\u003ctd\u003e\u003cstrong\u003eMagnesium Source\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eZechstein seabed magnesium chloride brine\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFragrance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNatural vanilla oil\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #fafafa;\"\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-Free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes — not tested on animals\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch5\u003eSuggested Use\u003c\/h5\u003e\n\u003cp\u003eApply to skin morning and night, or as needed. Massage into any areas requiring special attention — legs, feet, shoulders, back, or joints. For sleep support, apply to legs and feet before bed.\u003c\/p\u003e\n\u003ch5\u003eOther Ingredients\u003c\/h5\u003e\n\u003cp\u003ePurified water, magnesium oil (magnesium chloride brine), cocos nucifera (coconut) oil, caprylic\/capric triglyceride, glycerine, butyrospermum parkii (shea butter), glyceryl stearate, cetearyl glucoside, natural vanilla oil, hydroxypropylmethyl cellulose, potassium sorbate, citric acid, xanthan gum.\u003c\/p\u003e\n\u003ch5\u003eAbout Life Flo Health\u003c\/h5\u003e\n\u003cp\u003eLife Flo Health specialises in premium transdermal mineral and hormone support products — formulated with the highest quality ingredients, including Zechstein-sourced magnesium, and never tested on animals. A trusted name in topical wellness.\u003c\/p\u003e\n\u003ch5\u003eWarnings\u003c\/h5\u003e\n\u003cp\u003eFor external use only. Avoid contact with eyes. Do not apply to broken or irritated skin. Discontinue use if irritation or allergic reaction occurs. Keep out of reach of children.\u003c\/p\u003e","brand":"Life-flo","offers":[{"title":"Default Title","offer_id":42763349000258,"sku":"LFML8oz","price":39.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/4320\/1090\/files\/magnesium-Lotion_d62cf1d0-9e02-4b1d-a86b-a29617ca019d.jpg?v=1765584420"},{"product_id":"pure-magnesium-oil-8-oz-237-ml-life-flo-health","title":"Pure Magnesium Oil, Bottle \u0026 Spray, Life Flo Health","description":"\u003cp\u003e\u003cstrong\u003eA 100% pure, super-concentrated magnesium chloride spray sourced from the ancient Zechstein Seabed — the world's most pristine source of magnesium — delivering approximately 66 mg of elemental magnesium per 4 sprays.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhy Transdermal Magnesium Oil?\u003c\/h3\u003e\u003cp\u003eMagnesium is one of the most essential minerals in the human body, involved in over 300 enzymatic reactions — yet it is also one of the most commonly deficient. Transdermal (topical) application of magnesium oil is a highly effective way to replenish magnesium levels, bypassing the digestive system entirely for direct absorption through the skin. Life Flo's Pure Magnesium Oil is sourced exclusively from the ancient Zechstein Seabed in the Netherlands — a pristine underground deposit formed over 250 million years ago, completely protected from modern environmental pollutants. Nothing is added and nothing is removed — just pure, super-concentrated magnesium chloride brine in its most natural form. Non-greasy, odour-free, and versatile enough to use as a spray, bath soak, or even a natural deodorant.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e100% pure magnesium chloride brine — nothing added, nothing removed\u003c\/li\u003e\n\u003cli\u003eSourced from the ancient Zechstein Seabed — the world's most pristine magnesium source\u003c\/li\u003e\n\u003cli\u003eApproximately 66 mg elemental magnesium per 4 sprays (560 mg per teaspoon)\u003c\/li\u003e\n\u003cli\u003eTransdermal absorption — bypasses the digestive system for direct uptake\u003c\/li\u003e\n\u003cli\u003eNon-greasy and leaves no unpleasant odour\u003c\/li\u003e\n\u003cli\u003eVersatile — use as a topical spray, bath or foot soak, or natural deodorant\u003c\/li\u003e\n\u003cli\u003eNo animal testing\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFormula\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e100% pure magnesium chloride brine from the ancient Zechstein Seabed, Netherlands\u003c\/li\u003e\n\u003cli\u003e237 ml (8 oz) spray bottle\u003c\/li\u003e\n\u003cli\u003eApproximately 66 mg elemental magnesium per 4 sprays\u003c\/li\u003e\n\u003cli\u003eBy Life Flo Health\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eAs a topical spray:\u003c\/strong\u003e Spray 4–5 times onto skin and massage the area. A slight white residue may form as the salt dries — this is normal and can be wiped or washed off.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAs a bath or foot soak:\u003c\/strong\u003e Add 2 oz to your bath or foot soak and immerse for 20–30 minutes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAs a natural deodorant:\u003c\/strong\u003e Apply directly to underarms as needed.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWarnings:\u003c\/strong\u003e For external use only. Avoid contact with eyes. If irritation, redness, or discomfort occurs, discontinue use and consult a licensed healthcare practitioner. Keep out of reach of children.\u003c\/p\u003e\u003ch3\u003eWhy Trust Life Flo Health\u003c\/h3\u003e\u003cp\u003eLife Flo Health is committed to natural living and the highest standards of purity. Their magnesium oil is sourced exclusively from the Zechstein Seabed — a benchmark of quality in the magnesium world — and contains absolutely nothing artificial. No animals were used to test this product.\u003c\/p\u003e","brand":"Life-flo","offers":[{"title":"Spray - 59 ml","offer_id":43675013447746,"sku":"LFHPMO-2","price":19.95,"currency_code":"NZD","in_stock":true},{"title":"Bottle - 237 ml","offer_id":43675013414978,"sku":"LFHPMO-1","price":39.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/4320\/1090\/files\/LFH-40530-2_f17d7d0b-c58f-4ac3-86c5-8881477ebf13.jpg?v=1779072788"}],"url":"https:\/\/www.superfoodsnz.co.nz\/collections\/life-flo.oembed","provider":"Superfoods NZ","version":"1.0","type":"link"}